Integrate Connects Marketing Data to AI Workflows
Integrate has launched a new solution that brings governed marketing data into AI workflows B2B teams already use. The product allows marketers to query campaign, lead, and spend data and act on AI-driven answers with existing permissions.
Boulder, Colo. – October 5, 2026 – Integrate announced today the release of Integrate MCP, a new product designed to integrate governed marketing data directly into AI workflows used by B2B teams. The solution aims to allow marketers to ask business questions about their campaigns, leads, spend, and ABM data.
Integrate MCP enables marketing professionals to act on answers generated by AI systems while maintaining the same permissions and approval processes they utilize within the existing Integrate platform. This approach seeks to provide enhanced control and security over data usage within AI applications.
The company stated that its focus is on unifying disparate data sources and improving the management of marketing data. With Integrate MCP, the company intends to simplify the process for organizations to leverage AI for marketing initiatives without compromising data governance or security.
According to the announcement, Integrate MCP offers marketers a unified view and control over their marketing data, facilitating its use in AI-powered tools in compliance with internal company policies.