Interactive Toys Support Children's Development
LEGO® advises that interactive toys enhance cognitive, social, emotional, and motor skills in children. Building blocks and pretend play sets are highlighted for their developmental benefits.

LEGO GmbH has published guidance detailing the benefits of interactive toys on child development, particularly during early childhood. The company states that play encouraging tactile, auditory, and visual engagement promotes active exploration and understanding of cause and effect.
According to the guidance, cognitive skills development is linked to curiosity and experimentation. Building toys, such as LEGO bricks, are noted for fostering problem-solving and spatial awareness. Pretend play sets are said to help children understand everyday scenarios and social roles.
The development of social and emotional skills, including empathy and self-regulation, is supported through cooperative and imaginative play. These play styles provide a safe avenue for emotional expression and conflict resolution.
Furthermore, LEGO emphasizes the role of interactive toys in improving fine and gross motor skills. Building toys are identified as beneficial for hand-eye coordination and finger dexterity. Open-ended toys, which allow for varied uses, are highlighted for stimulating imagination and creative problem-solving by enabling children to devise their own games and narratives.