Inzynk Launches Ad Platform to Eliminate B2B "SaaS Tax"

Nordic AdTech firm Inzynk has officially launched its new, fully cookie-free, self-service advertising platform. The company states its objective is to end the practice of B2B marketers paying a "SaaS tax," referring to significant portions of advertising budgets spent on software licenses solely to reach their own customers.

Announced on October 7, 2026, from Stockholm and Trondheim, Inzynk's platform aims to disrupt how B2B companies manage their digital advertising spend. Historically, marketers have faced substantial costs for software access, diverting funds from campaign execution.

The newly released platform is designed to alleviate this financial burden. By operating without cookies, it also presents an alternative to traditional tracking methods facing increasing privacy regulation challenges. The self-service model allows marketers to manage their campaigns directly.

Inzynk highlights that B2B marketing teams are currently operating under pressure from stagnant budgets and intense ROI scrutiny. The platform is positioned as a more cost-effective solution for reaching target audiences. The company suggests this move will free up resources for actual marketing efforts.