iPhone 18 Pro Max films Les Benjamins fashion show in Turkey
Apple utilized the iPhone 18 Pro Max to film the Les Benjamins fashion show in Cappadocia, Turkey. The event also celebrated the brand's 15th anniversary.
Apple employed its latest iPhone 18 Pro Max to film a fashion show hosted by Turkish fashion brand Les Benjamins. The event, titled "From Earth to Sky," took place on October 14 in Rose Valley, Cappadocia, Turkey, coinciding with the brand's 15th anniversary.
Les Benjamins founder and designer Bünyamin Aydın utilized an iPad Pro with Apple Pencil Pro to design three large hot air balloons that were featured at the event, floating above the canyon. Aydın described the Apple Pencil Pro's "Hover" feature as a "supernatural tool" that allowed him to translate local Anatolian flowers into giant flying art installations.
The entire fashion show and its related events were captured using iPhone 18 Pro Max devices. Directed by Neels Castillon, the footage utilized the iPhone 18 Pro Max's variable aperture technology and A20 Pro chip to achieve smooth transitions in challenging light conditions. Specially equipped drones captured high-resolution 4K 120fps ProRes RAW slow-motion aerial footage.
This event has been highlighted by technology media as the first significant public showcase for the iPhone 18 Pro Max following Apple's fall product announcements. Les Benjamins, established in 2011, has expanded from its origins in printed T-shirts to offer a comprehensive range of menswear, womenswear, and lifestyle products.