Ipsos Announces Strategic Leadership Appointments to Support Growth Plan

Market research company Ipsos announced several strategic leadership appointments aimed at strengthening the execution of its "Horizons" strategic plan and accelerating group-wide transformation. The appointments are designed to enhance speed, foster innovation, and integrate artificial intelligence.

Alexandre Guerin has been appointed Managing Director – Performance, reporting directly to CEO Jean Laurent Poitou. In this role, Guerin will focus on achieving the "Horizons" objective for speed, particularly in completing studies within 48 hours, and driving changes in operational and client engagement methods. He brings extensive experience from senior roles in the U.S. and previously served as Country Manager for Ipsos in France.

Laurent Depouilly succeeds Guerin as Country Manager for Ipsos bva in France, reporting to Shane Farrell, CEO EMEA. This move aligns France more closely with the EMEA region to improve market coordination. Depouilly's mandate includes strengthening the company's positioning and commercial growth in the French market. He previously led Ipsos' operations in Switzerland to successful profitability improvements.

Marion-Anne Cattaneo has been named Country Manager for Ipsos in Switzerland, also reporting to Shane Farrell, CEO EMEA. Cattaneo will oversee the company's activities in the Swiss market, focusing on supporting international clients and diversifying the local client base. She joined Ipsos in 2015 and has held leadership positions in various business units.

CEO Jean Laurent Poitou stated that these appointments reflect Ipsos' internal talent pool and its capacity to develop leaders capable of driving large-scale transformation. He indicated that the new appointees' experience will be crucial in accelerating the delivery of the "Horizons" strategy.