Ipsos Launches AI Tool to Enhance Segmentation Research

Market research company Ipsos has announced the launch of Ipsos PersonaBot, an artificial intelligence-powered tool aimed at enhancing the utility and value of segmentation studies. The solution is built upon Ipsos' proprietary generative AI platform, Ipsos Facto.

Ipsos PersonaBot allows organizations to interact with personas representing their target segments through a secure portal. Users can pose questions about attitudes, behaviors, communication needs, and message preferences, enabling deeper insights. Personas can be queried individually or collectively, simulating focus group dynamics.

The tool addresses a common challenge where companies struggle to fully leverage their segmentation studies, which often represent a significant investment. By widening internal access and application of segmentation data, Ipsos PersonaBot aims to increase stakeholder engagement and the depth of insights derived.

Two versions are available: a consumer-focused solution for manufacturers and service providers, and a specialized version for the healthcare sector, developed to meet regulatory requirements. The company states this development helps clients make faster, smarter marketing decisions.