Ipsos Launches New Healthcare Market Intelligence Hub
Ipsos has launched the Ipsos Rx Insight Store, an on-demand platform providing biopharmaceutical companies with rapid access to pre-packaged market research reports and data.
Market research firm Ipsos has launched the Ipsos Rx Insight Store, a digital service offering the biopharmaceutical industry readily available market research reports and data analyses for swift decision-making.
The new platform, built upon Ipsos's global healthcare monitoring, aims to address the need for accessible information in a rapidly evolving healthcare landscape. Companies can utilize "off-the-shelf" reports to find answers to business questions, explore new therapeutic areas, or supplement existing research without long-term data subscriptions.
The Ipsos Rx Insight Store provides access to vetted data analyses across various therapy areas and regions. The service reportedly offers agile access, focused scope, and globally comparable data covering real-world patient data, healthcare professional perspectives, and consumer perceptions.
Ipsos stated that purchases are one-time investments to meet immediate business needs. The platform is designed for ease of navigation and covers a broad range of areas including immunology, neurology, oncology, and rare diseases.