Ipsos MMA Named Leader in Marketing Measurement Report
A new report positions Ipsos MMA as a leader in marketing measurement and optimization services. The analytics firm received the highest scores in 20 criteria.
Ipsos MMA, a global analytics firm, has been recognized as a leader in marketing measurement and optimization services in the Q1 2026 report by independent research firm Forrester. The company achieved the highest possible scores across 20 evaluation criteria and was also named a "Customer Favorite."
The Forrester Wave report evaluated top providers based on 31 criteria focusing on their current offerings and strategies for marketing performance measurement and optimization. Ipsos MMA was noted for its unified measurement capabilities, hands-on consulting approach, and expertise in complex measurement scenarios. Its Activate platform was highlighted for delivering unified measurement at scale.
The report also acknowledged Ipsos MMA's client engagement model and change management framework, which begins with a detailed discovery roadmap involving key stakeholders and adapts as clients mature in their use of measurement tools.
"Being recognized as both a Leader and a Customer Favorite validates our commitment to delivering measurement that drives incremental value and maximizes the impact of our client partners' business outcomes," said Pat Cummings, CEO of Ipsos MMA. He stated that in today's increasingly complex marketing investment environments, Ipsos MMA's ability to translate data and sophisticated analytics into actionable, forward-looking intelligence is key to resource allocation and profit growth.