Ipsos offers tools for understanding retail shopper behavior
Research firm Ipsos is providing a suite of tools designed to help businesses understand consumer shopping behavior in an evolving omnichannel landscape and drive sales.
Market research company Ipsos has detailed its "Shopper Insights" solutions, aimed at helping businesses navigate the complexities of modern retail and boost sales. The company states its offerings provide holistic insights into consumer needs at various stages of the purchase journey, addressing both conscious and unconscious motivations.
The suite of services includes methods for understanding the purchase decision journey, analyzing shopper missions and channel strategies, and optimizing point-of-purchase displays and product placement. Ipsos employs a mix of qualitative and passive measurement techniques, such as eye-tracking, alongside quantitative analytics to map consumer decision trees and category adjacencies.
Ipsos also offers services for tracking longitudinal trends in retail and evolving shopper behavior over time, including responses to key events like holiday seasons or major sales. The "Shopper Pulse" service is designed to deliver timely updates on market developments, enabling businesses to make rapid tactical and strategic decisions.
The company also directs clients to its published thought leadership and podcast content on consumer insights, customer experience, and channel performance within the retail sector.