Ipsos outlines growth strategy focused on technology and AI

Market research company Ipsos has announced a new strategy centered on developing an "Augmented Ipsos" model, seeking to enhance its services through technology and artificial intelligence while also developing its workforce. The firm aims to accelerate its operations and expand its market share in the coming years.

The company's strategic plan involves six key choices: leveraging its multi-specialist offerings, maintaining a global presence with local relevance, prioritizing speed in delivery, employing AI as a catalyst for market leadership, utilizing access to real people as a competitive advantage, and acting as a value-added service partner. Ipsos projects an average annual organic growth rate of approximately 4% between 2026 and 2028, intending to achieve 5% growth thereafter.

Ipsos is making substantial investments in AI and digitalization to expedite the delivery of research results and improve internal processes. The company plans to develop AI-powered services, such as "Creative Spark AI" and "Behavioural Measurement," while reinforcing scientific rigor and reliability. This integration of technology and data is intended to meet clients' growing demand for real-time insights and predictive analytics in an increasingly uncertain market landscape.

The strategy builds upon the company's established legacy, global reach, and data expertise. CEO Jean-Laurent Poitou highlighted the need to modernize operational approaches to ensure long-term success and achieve growth targets in a rapidly evolving industry.