Ipsos Ranked Most Innovative Insights & Analytics Company for Third Consecutive Year

Market research firm Ipsos has been ranked the No. 1 most innovative supplier in the 2025 GRIT Top 50 list published by Greenbook. This marks the third consecutive year Ipsos has held the top position, highlighting its strong reputation for forward-thinking research and commitment to AI-driven innovations that deliver client value.

The annual GRIT list is based on a global survey of insights clients and industry professionals. Ipsos was mentioned significantly more frequently for innovation than other companies in the sector, outperforming over 1,400 other insights and market research firms. The report also identified Ipsos as the top-ranked full-service supplier and No. 1 qualitative research supplier.

Ipsos attributes its sustained success to a focus on developing and implementing advanced research solutions. This includes always-on research platforms and the exploration of cutting-edge technologies such as synthetic data and digital twins for modeling consumer behavior. The company emphasizes its dedication to providing a comprehensive understanding of people, markets, and society through a blend of objective data, artificial intelligence, and human expertise.

Ipsos is a global market research and polling company operating in 90 markets with nearly 20,000 employees. The company aims to help its clients navigate a rapidly changing world with its "Game Changers" approach.