Ipsos Ranked Most Innovative Insights & Analytics Company

Ipsos has again earned the No. 1 spot as the Most Innovative Insights & Analytics Company in the 2025 GRIT Top 50 Suppliers list, according to Greenbook's annual report. This recognition signifies Ipsos' third consecutive year leading the industry in innovation within the global consumer insights sector.

The GRIT Top 50 list is compiled based on a worldwide survey of clients, suppliers, and industry professionals. Ipsos was cited for innovation far more frequently than any other company reviewed, garnering nearly twice the mentions of the second-ranked supplier. The report considered over 1,400 insights and market research firms.

Beyond its overall No. 1 ranking, Ipsos was identified as the top full-service supplier and the leading qualitative research supplier. The GRIT report suggested that in a year of economic uncertainty and rapid AI adoption, clients may be prioritizing proven resilience over unproven novelties.

Ipsos has focused on developing AI-powered solutions, including its always-on research platform Ipsos.Digital, alongside research into synthetic data and digital twins to better model consumer behavior. The company states its continued commitment to advancing data quality and methodological rigor in the field.