Ipsos releases 2023 Nation Brands Index report
Ipsos has published its 2023 Nation Brands Index, evaluating the global perception of 60 nations across six key identity dimensions.
Research firm Ipsos has released its annual Nation Brands Index (NBI), a study assessing the reputation and international standing of 60 countries. The 2023 index is based on approximately 60,000 interviews conducted across 20 panel countries between June 27 and August 3, 2023.
The report evaluates countries using a framework known as the "Nation Brand Hexagon," which measures performance in six areas: exports, governance, culture, people, tourism, and immigration and investment. The selection of the 60 countries included in the study is determined by their influence in global geopolitics, trade, and cultural exchange.
By analyzing these metrics, the NBI provides insight into how nations are perceived by the international community. The data is used to gauge a country's ability to attract foreign investment, talent, and tourism. Ipsos has tracked these perceptions annually since 2008.