Ipsos Releases Canada's Best B2B Brands List for 2022

Market research firm Ipsos has published its 2022 ranking of Canada's Best B2B Brands, developed in collaboration with Report on Business magazine.

The study involved an online survey fielded between January 19 and March 2, 2022. A total of 520 respondents in executive roles provided feedback on 79 brands across seven industry categories: accounting, banking, communications, consulting, enterprise software, group benefits, and legal services.

Respondents rated familiar brands based on 42 attributes related to client engagement, culture, innovation, social responsibility, and talent. This marks the second annual ranking of its kind.

Ipsos is a global market research company that provides data and insights across various sectors, helping businesses understand market dynamics and brand perception.