Ipsos Releases Global Trends and Research for 2026

Market research firm Ipsos has released a series of new studies offering insights into global trends and consumer attitudes for 2026. The company's 10th edition of Global Trends finds individuals seeking fulfillment in their personal lives while navigating a tumultuous present.

One report examines "Modern Milestones" and emphasizes the critical nature of thinking in life stages, while the Ipsos Global Trustworthiness Index 2026 measures global trust in various professions. The study also delves into the long-term inflation impacts of the Middle East conflict and its implications for marketers.

Furthermore, the Ipsos Education Monitor 2026 analyzes the role of education in unlocking opportunity. A separate publication, "What will be the legacy of the hottest summer on record?", explores the effects of extreme weather events and the increasing proximity of climate change concerns. Research on consumer trends shaping the future of alcohol in 2026 was conducted in collaboration with IWSR and AB InBev.

These releases from Ipsos provide data on societal shifts, economic impacts, and consumer behaviors, aiming to assist businesses in navigating a complex global landscape.