Ipsos Releases Market Research Reports on Morocco and Ivory Coast
Market research firm Ipsos has released several reports focusing on consumer attitudes and market trends in Morocco and Ivory Coast.
Market research company Ipsos has released a series of new studies shedding light on consumer behavior and market dynamics in African nations, specifically Morocco and Ivory Coast.
One significant publication is the "Most Influential Brands Morocco 2025" report, which delves into which brands hold the most sway with consumers in the Moroccan market. Another key report is the "Ipsos 2026 World Cup Survey – Morocco Edition," examining Moroccan attitudes and planned behaviors concerning the 2026 World Cup.
The company also released "CNX AI LAB: The first barometer of customer experience in the age of AI in Morocco," a study revealing customer interactions with artificial intelligence in Morocco. The report indicates that 87% of customers have interacted with AI, yet only 14% trust it. Additionally, "The 2026 Ramadan Handbook – Ivory Coast Edition" offers deep insights into consumer trends during Ramadan, shopping behaviors, and profiles five key consumer personas in Ivory Coast.
These surveys provide valuable information for businesses seeking to understand and engage with consumers in these developing markets, covering attitudes towards brand communication and identifying top brands from a consumer viewpoint.