Ipsos Releases New Insights on AI and Customer Experience

Market research firm Ipsos has published a series of new reports and surveys, addressing a range of global trends and industry insights.

The updated "Global Attitudes on AI 2026" survey indicates a global convergence of excitement and apprehension regarding artificial intelligence. The research reveals that optimism and worry about AI development are now nearly equal worldwide, often experienced by the same individuals.

Additionally, the company has released "CX Global Insights 2026," a report that delves into the current state and future outlook of customer experience. The publication offers analysis on how organizations can navigate a complex customer landscape and leverage new technologies to enhance customer interactions.

Other recent publications include "Ipsos Update – June 2026," providing a regular overview of the company's activities and analyses. Ipsos has also issued studies on political trends and innovation methodologies, such as the use of digital twins in concept testing.

These insights aim to equip businesses and decision-makers with current data on key market shifts and consumer behaviors, aiding their understanding of the evolving business environment.