Ipsos Releases New Insights on AI, Consumer Trends, and Brand Influence
Market research firm Ipsos has published recent findings on consumer authenticity, AI skill perceptions, and brand impact, offering insights into evolving market dynamics.
Market research firm Ipsos has released a series of new insights and publications covering a wide range of topics, from the growing importance of creator authenticity for consumers to evolving perceptions of artificial intelligence in the workplace and the influences shaping top brands.
Recent findings indicate that seven in 10 consumers require authenticity from content creators before deciding to follow them. In Canada, a study revealed that employees acknowledge overstating their AI skills at work as expectations for these capabilities rise. Ipsos has also explored the impact of AI on shopping behaviors and trends within the sports betting industry.
The firm's "Most Loved Brands" report for British Columbia in 2026 identified Save-On-Foods as the top brand. Additionally, insights into Canada's Most Influential Brands of 2025 have been shared, providing valuable data for understanding brand strategy and consumer engagement.
Ipsos also offers resources like webinars, including one that addresses brand visibility on AI platforms such as ChatGPT, Gemini, and Claude. These publications and events aim to equip businesses with current data to navigate the rapidly changing digital landscape and understand complex consumer-brand interactions.