Ipsos Releases New Market Insights and Surveys
Market research firm Ipsos has published a collection of new reports and analyses covering topics such as sports, society, and consumer behavior. The publications offer insights from various market regions.
Market research firm Ipsos has made a range of new reports and analyses available, offering insights into global and regional market trends.
The company has focused particularly on surveys related to upcoming events and consumer expectations. For instance, the "Ipsos 2026 World Cup Survey – Morocco Edition" examines Moroccan attitudes and behaviors concerning the 2026 FIFA World Cup. Additionally, publications include forecasts for the Ramadan period in Senegal and Morocco, as well as broader "Predictions 2026" reports for Ivory Coast and Morocco.
Ipsos' "Les Marques les Plus Influentes au Maroc 2025" (The Most Influential Brands in Morocco 2025) report delves into the most impactful brands in the Moroccan market, providing information for companies seeking to understand the local consumer landscape. Furthermore, "Ennusteet 2025 - Rapport du Maroc" (Predictions 2025 - Morocco Report) and "Prédictions 2025 - Rapport de la Côte d'Ivoire" (Predictions 2025 - Ivory Coast Report) analyze expectations and goals for the upcoming year.
The available publications cover diverse subject areas, including sports, society, economy, and brands, spanning the years 2024–2026. Ipsos aims to provide in-depth understanding of consumer opinions and behaviors, supporting businesses with strategic planning and marketing decisions.