Ipsos Releases New Research Across Multiple Sectors

Market research company Ipsos has recently released a series of new studies providing diverse insights into societal and economic trends.

Key among these is research conducted for the Independent Football Regulator, exploring the importance of club heritage to football fans and their potential actions if a club faced dissolution. The company also published "The Global Entrepreneurial Wealth Report 2026" and "Attitudes towards Pensions."

Further societal analysis from the "Small Acts of Kindness" study highlights the impact of winter, energy costs, and the rising cost of living on older individuals surveyed. Ipsos also shared political polling data indicating the Labour Party held a four-point lead ahead of party conferences.

The "Ipsos Global Trustworthiness Index 2026," surveying over 23,000 adults across 31 countries in mid-2026, found doctors and scientists rank highest in public trust in Britain. Notably, AI chatbots surpassed politicians in trust scores for the first time.

Additional releases include "Ipsos iris," detailing UK online audience understanding, "Modern Masculinities," examining evolving concepts of manhood, and "Marketing Anchors," focused on evolving marketing strategies.