Ipsos Report Connects Research to Creative Advertising

Research firm Ipsos has published a new paper highlighting the role of early research in enhancing advertising creativity and effectiveness.

The report argues that in a digitally disrupted and fragmented market, strong advertising ideas are essential for brands to capture attention and grow. It suggests that bolder creative choices, made immediately and with depth, can reveal a brand's relevance and make it distinct.

Ipsos examines three advertising campaigns, including recent ads from Gillette and Nike, to demonstrate how early creative investigation can nurture ideas into breakthroughs. The paper aims to show how this process can accelerate development and drive better business results.

The firm offers a downloadable PDF version of the paper titled "Be bold, be creative: do research!". Ipsos is a global market research company that helps businesses understand their consumers and markets.