Ipsos Study: Consumers Prioritize Value in E-commerce

A global e-commerce consumer attitudes study by Ipsos, released in January 2025, highlights key trends in online shopping, with a strong emphasis on value for money. The research surveyed 3,000 adults across six countries who had shopped online within the past 12 months.

Beyond the pursuit of the best price-quality ratio, a significant number of consumers report substantial savings through online platforms. Temu shoppers, for instance, estimate an average saving of 24%. A third of respondents indicated that year-round discounts would increase their loyalty to retailers. Notably, only a small percentage of surveyed online shoppers believe that a higher price always equates to higher quality.

The study found that four out of five consumers shop online at least once a month, reinforcing the prevalence of e-commerce. Furthermore, one in three respondents expect to increase their online spending in 2025. For Temu shoppers, reasons cited for choosing the platform include low prices, free shipping, and a wide selection of products.

Temu users reported an average estimated saving of 24%. A third of these shoppers questioned why identical products were priced higher elsewhere. For many, Temu facilitated activities such as decorating their homes, starting new hobbies, or launching and expanding businesses.