Ipsos Survey: Global Disparities in Love Life Satisfaction Revealed
A new 30-country global survey by Ipsos has revealed significant differences in how satisfied people are with their love lives. Countries in Latin America and Asia lead, while Japan and South Korea lag behind.
Global market research firm Ipsos has released its "Love Life Satisfaction Index 2025," a comprehensive survey conducted across 30 countries. The study indicates that, on average, 76% of respondents feel loved, but satisfaction levels vary considerably by region.
Nations in Latin America and Asia, including Colombia, Thailand, and Mexico, report high levels of contentment with their romantic relationships and sex lives. Colombia ranked highest in overall love life satisfaction and specifically in satisfaction with romantic/sex lives. Thailand secured the second position for partner satisfaction.
At the lower end of the spectrum, Japan and South Korea reported the lowest satisfaction rates. Within Europe, only the Netherlands and Spain made it into the top ten, suggesting that much of the region experiences relatively lower love life satisfaction compared to global averages.
The survey, which polled nearly 24,000 adults, also found that individuals in higher-income households report feeling more loved on average (78% compared to 67% in low-income households) and express greater satisfaction with their romantic lives (67% compared to 51% in low-income households). However, minimal differences in satisfaction were observed across different generations.
The "Love Life Satisfaction Index" is an average of responses to questions regarding love, romance, and relationships. The data was collected between December 20, 2024, and January 3, 2025.