Ipsos to Acquire Four GfK Research Divisions

Market research firm Ipsos announced an agreement to acquire 100% of four global divisions from GfK's custom research business: Customer Experience, Experience Innovation, Health, and Public Affairs. The transaction value is €105 million.

The acquisition is expected to significantly enhance Ipsos' capabilities and talent in these core areas. Approximately 1,000 GfK professionals in 25 countries are anticipated to join Ipsos upon the deal's closure.

The acquired businesses had an estimated 2018 revenue exceeding €200 million. Ipsos expects the deal to accelerate growth and improve its medium-term margins.

Ipsos is an independent market research company with a presence in 89 countries. GfK is described as a technology-enabled data analytics provider. The transaction is subject to anti-trust approvals and is expected to close around September 30, 2018.