Ipsos to Host Webinar on U.S. Growth Audiences and Evolving Values

Research firm Ipsos is hosting an online seminar on July 29, 2026, examining the evolving U.S. demographic landscape and consumer values. The event is targeted at executives, strategists, and culture experts, exploring how brands can foster authentic connections with consumers amid widespread skepticism and economic anxiety.

As the United States approaches its 250th anniversary, the foundational narrative of American identity is undergoing a significant generational and cultural evolution. Ipsos' America 250 Report indicates that emerging growth audiences, while less anchored by traditional national identity, demonstrate a strong commitment to universal American values and a desire for community belonging. The report suggests that brands and businesses must adapt their communications and product strategies to engage this expansive, cross-cultural population that represents the future.

The seminar will delve into operationalizing values as brand architecture, the commercial and social opportunities in bridging belonging gaps, and building trust through candor. It will also discuss the shift towards a 'participation economy,' where consumers are eager to contribute to a shared future.

Speakers will include Janelle James, US Head of Cultural Intelligence at Ipsos, and Alec Tyson, SVP of Public Affairs. Registration for the webinar will provide access to a recording and future communications from Ipsos on related topics.