iRobot Introduces First Manual Floor Cleaner Alongside New Robot Vacuums
iRobot has launched the Roomba Electro Plus, its first manually operated hard-floor cleaner, priced at $399. The company also announced five updated Roomba robot vacuum models.
iRobot has expanded its product line with the introduction of the Roomba Electro Plus, marking the company's first non-robotic floor cleaner. This new manually operated device is designed exclusively for hard floors and integrates vacuuming, mopping, and disinfecting capabilities for a $399 price point.
The Electro Plus enters a market segment increasingly populated by manual wet-dry floor cleaners from competitors like Dreame and Roborock. iRobot aims to differentiate its offering with specific features, though details beyond its multi-functional operation are emerging.
Alongside the manual cleaner, iRobot also refreshed its Roomba robot vacuum lineup. Five new models are set to be released, boasting enhanced suction power, more compact designs, and reduced pricing compared to previous iterations. These updates largely supersede the 2025 product line.
The company's strategic move into manual cleaning devices suggests an adaptation to consumer preferences and market trends, while simultaneously continuing to innovate within its established robotic vacuum sector.