Island Fin Poké Co. Transforms Loyalty Program with Gamification
Hawaiian-inspired franchise Island Fin Poké Co. is launching a new loyalty program that integrates challenges, games, and interactive elements to deepen customer engagement.
Orlando, Florida – In an effort to enhance customer loyalty and engagement, Hawaiian lifestyle-inspired franchise Island Fin Poké Co. has launched a revamped loyalty program. Developed in partnership with Hang, the new system moves beyond the traditional "earn points, redeem rewards" model.
The redesigned mobile app introduces gamified features, including challenges called "Quests" and interactive mini-games. Customers can earn rewards by participating in these activities and visiting their local restaurants, aiming to foster a more dynamic relationship with the brand.
A standout feature, "Mystery Boxes," offers customers surprise prizes based on visits, referrals, or qualifying purchases. These tiered rewards aim to create excitement and exclusivity, encouraging repeat engagement.
Mark Setterington, founder and CEO of Island Fin Poké Co., stated the program seeks to extend the guest experience beyond the physical restaurant. Chad Fox, Co-Founder of Hang, highlighted the platform's ability to leverage existing customer relationships for enhanced loyalty.
Founded in 2017, Island Fin Poké Co. operates 15 locations across the U.S., specializing in customizable poké bowls. The new loyalty app is now available for download on the App Store and Google Play.