ITA Airways Introduces New Services and Expands Routes

ITA Airways has unveiled a series of new developments aimed at enhancing passenger experience and operational capabilities. These updates cover new services, route expansions, and internal improvements.

Among the new offerings, the airline has launched a "Large Dog On Board" service, facilitating the travel of larger dogs in the cabin. This is complemented by the introduction of "Simply Italian," a new global communication campaign. In recognition of its service standards, ITA Airways has also secured a 4-star rating from Skytrax.

Strategically, ITA Airways has been expanding its network through new interline agreements with Aeroitalia and DAT, aiming to provide more seamless travel options. For the Summer 2026 season, the airline plans to inaugurate new seasonal flights from Rome Fiumicino to Malaga, Valencia, and Marseille, further strengthening its European presence.

The company is also focusing on internal development and training. ITA Airways has commenced organizing Multi-Pilot Licence flight courses and is implementing innovative virtual reality training methods. The Board of Directors has also approved the renewal of national collective labor agreements for air transport, ensuring labor stability.

Operationally, ITA Airways has enhanced its efficiency at Rome Fiumicino by adopting a self-supply fuel procurement model. Furthermore, the airline has upgraded its onboard dining experience, signaling a broader commitment to service quality across its operations.