ITC Completes Yoga Bar Acquisition for ₹645 Crore
FMCG major ITC has finalized the acquisition of 100% of Sproutlife Foods, the parent company of healthy snacking brand Yoga Bar, for approximately ₹645 Crore. The transaction makes Sproutlife a wholly owned subsidiary of ITC.
FMCG giant ITC has completed the acquisition of 100% of Sproutlife Foods, the parent entity of healthy snacking brand Yoga Bar, for approximately ₹645 Crore. The company acquired the remaining 52.5% stake, bringing its total holding to 100% and making Sproutlife a wholly owned subsidiary as of September 28.
The acquisition follows ITC's initial announcement in January 2023 to acquire Yoga Bar in phases over three to four years. The company had previously invested ₹175 Crore for a 39.4% stake and an additional ₹80 Crore to increase its shareholding to 47.5%.
This move aligns with ITC's strategy to develop a future-ready portfolio in the food segment. Yoga Bar, founded in 2014, is an omnichannel brand offering healthy snacks and breakfast items, including nutrition bars, muesli, and oats.
Sproutlife reported a turnover of ₹452 Crore in FY26, up from ₹200 Crore in FY25 and ₹108 Crore in FY24. ITC has been actively expanding its direct-to-consumer (D2C) presence through acquisitions, including plans to fully acquire the parent of meat brand Meatigo and increase its stake in Mother Sparsh Baby Care.
The Yoga Bar acquisition occurs amid a broader trend of large FMCG companies acquiring digital-first brands to diversify their portfolios. Competitors such as Hindustan Unilever and Marico have also recently acquired stakes in health food and personal care brands.