IWG Plc: Advice for Managing International Teams

London – International Workplace Group Plc (IWG), a provider of flexible workspace solutions, has issued guidance for companies managing distributed and multicultural teams. The increasing trend of flexible working enables businesses to hire global talent, but effective management requires an understanding of cultural differences and time zones.

IWG emphasizes the importance of championing multiculturalism as a key part of a team's identity. This, they state, sets the tone for tolerance and attracts individuals willing to embrace the benefits of working with a diverse group. Companies should highlight the value of multiculturalism during the recruitment process and incorporate it into their company ethos.

The company advises managers to understand the various cultural norms among team members regarding business etiquette and social interactions. While individuals should be judged personally, considering cultural differences can help prevent misinterpretations and leverage diverse strengths. Differences in humor, digital communication styles, and levels of openness can significantly impact group dynamics.

Managing distance and time zone differences necessitates a structured approach. Establishing regular virtual meeting times that accommodate all parties is essential. IWG stresses the importance of fairness: if one part of the team consistently has to join late-night calls, others should reciprocate by taking turns at times convenient for the distant employees.

Technology, such as video conferencing software, facilitates the management of international teams. However, IWG notes that to avoid technological frustrations, adequate time and resources must be dedicated to implementing and maintaining the right tools, akin to setting up a physical meeting room.