Jack Morton Unveils New Brand Identity After Merger
Global brand experience agency Jack Morton has launched its new global brand identity, reflecting expanded capabilities post-merger. The new identity emphasizes integrated expertise and limitless experiential solutions.
Jack Morton, a global brand experience agency, has introduced its new brand identity, marking a significant step following its merger with Impact XM earlier this year. Operating under the new positioning, 'Experience Without Limits,' the agency aims to solidify its role as an integrated entity with enhanced capabilities and deeper expertise in experiential marketing.
According to CEO Jared Pollacco, the new brand reflects the evolution and future direction of the combined entity. He emphasized that merging the strengths of Jack Morton and Impact XM has created a unique market player. The company's goal is to offer expertise in strategy, storytelling, fabrication, production, technology, environments, and measurement under one roof, enabling the realization of clients' ambitious ideas.
The agency employs over 1,000 experts across 20 global locations, delivering approximately 35 brand experiences daily. Its client roster includes 10 of the world's top 20 technology companies and one-third of leading life sciences brands. The firm combines nearly nine decades of experience with the capacity to design and deliver experiences at a scale few can match.
The new brand identity features a revised visual system designed to illustrate how modern experiences move, connect, and extend beyond a single moment. The agency's signature three-faced icon has also been updated to reflect the unified business's cohesion and ambition to create limitless experiences. Jack Morton intends to redefine the possibilities of experiential marketing, offering clients a single partner capable of delivering unlimited experiences.