Janek Performance Group Launches New Client Acquisition System
Janek Performance Group has introduced a new client acquisition system and updated its training program to address challenges faced by sales organizations.
Sales performance company Janek Performance Group has launched its New Client Acquisition System and significantly updated its Critical Prospecting™ Skills (CPS) training program. These initiatives aim to help sales organizations build a qualified pipeline of potential clients.
The system integrates strategy, process, skills, and technology to translate growth strategies into consistent execution and pipeline generation. Janek highlights that traditional volume-based prospecting methods are becoming less effective as buyers grow more selective, necessitating a more strategic approach to opportunity identification.
"Developing stronger prospecting skills is important, but training alone isn't enough to drive consistent new business growth," said Justin Zappulla, Managing Partner at Janek Performance Group. "Organizations need to connect where they want to grow with how their sales teams execute. That's why we developed our New Client Acquisition System."
The updated Critical Prospecting™ Skills program centers on a four-step model: Identify, Prepare, Contact, and Execute. It incorporates strategic prospect targeting, data-driven personalization, and multi-channel outreach strategies. The program also integrates AI tools for prospect research and messaging through Janek's Jenius® platform.