Jason Arasheben Built a Jewelry Brand for Celebrities
Jason Arasheben, founder of Jason of Beverly Hills, began his career by selling a $40,000 bracelet before it was made, and has since designed jewelry for stars like Justin Bieber and Drake.
Jason Arasheben, the founder of luxury jeweler Jason of Beverly Hills, has built a prominent brand by designing custom pieces for A-list celebrities and creating championship rings for major sports leagues.
His entrepreneurial journey started unconventionally when he sold a $40,000 bracelet before ever manufacturing one. Arasheben reportedly secured the sale by quoting a price he had not yet backed with a physical product, then scrambled to arrange its creation overnight.
Facing significant initial rejection, Arasheben persevered through numerous setbacks, including being told no by UCLA seven times and by clients an estimated 70 to 100 times before securing his first key partnerships. This resilience proved crucial to establishing his business.
Today, Jason of Beverly Hills is recognized for its work with high-profile clients such as Justin Bieber, Drake, Rihanna, and Kim Kardashian. The company also designs championship rings for the NFL and NBA, showcasing its reach and prestige in the luxury goods market.
Arasheben continues to expand the brand's influence, aiming to blend high-end craftsmanship with a contemporary aesthetic that appeals to a discerning global clientele.