Jay Askinasi Appointed Chief Growth Officer for Publicis Groupe United States
Publicis Groupe has appointed Jay Askinasi as its Chief Growth Officer for its United States operations. In this role, he will drive synergies and accelerate growth across the group's U.S. assets.
Publicis Groupe has appointed Jay Askinasi as Chief Growth Officer for its United States operations. Askinasi began his role in December and will report to Arthur Sadoun, CEO of Publicis Groupe.
In this newly created position, Askinasi will be responsible for fostering synergies between Publicis Groupe's various U.S. entities. His mandate includes enhancing the integration of the group's data and technology solutions with its creative, media, and digital services to accelerate its transformation plan and boost common revenue generation.
Askinasi's responsibilities will also involve the productization and operationalization of the group's shared offerings in key areas such as digital media, Martech, and data-driven creativity. He will collaborate with Publicis Groupe teams across the U.S. to implement new processes and commercial models designed to deliver increased value and transparency to clients.
Askinasi brings extensive experience from the advertising, data, and technology sectors. He previously served as President of RUN, an ad-tech and data platform acquired by Publicis Groupe in 2014. Most recently, he oversaw go-to-market sales and strategy for AT&T's advanced advertising business, Xandr.