Jay-Z to Headline Apple Music Super Bowl LXI Halftime Show

Apple Music, the NFL, and Roc Nation announced that Jay-Z will headline the halftime show for Super Bowl LXI. The event is scheduled to take place at SoFi Stadium in Los Angeles on February 14, 2027.

The performance will be broadcast on ESPN, ABC, and Disney+. This partnership highlights Apple's ongoing strategy to utilize major sporting events to promote its streaming service, Apple Music, to a global audience.

The Super Bowl halftime show remains a critical asset for broadcasters and sponsors due to its record-breaking viewership numbers. By featuring high-profile artists, Apple continues to leverage the event as a primary marketing vehicle in the competitive music streaming market.