JCDecaux and S4M Form Global Advertising Partnership
JCDecaux and S4M have launched a global partnership to combine Out-of-Home (OOH) and mobile advertising, aiming to enhance media efficiency and drive store footfall.
Paris – June 2, 2020 – Outdoor advertising company JCDecaux and drive-to-store platform S4M have announced a global partnership. This collaboration will enable advertisers to integrate their Out-of-Home (OOH) and mobile advertising efforts to increase visits to physical stores.
The offering, initially available in eight markets including the USA, France, Spain, and Mexico, allows advertisers to purchase drive-to-store campaigns across JCDecaux's OOH network and via S4M's mobile platform. By utilizing both mediums, brands can target specific catchment areas around their stores, potentially reaching more prospects than with a single channel.
S4M's technology provides advertisers with the ability to measure the footfall generated by both OOH and mobile campaigns. Studies indicate that combining these channels can increase drive-to-store results by 2.5 times compared to using each channel independently, offering a solution for retailers seeking to draw consumers into brick-and-mortar locations.
As part of this integration, S4M will connect to JCDecaux's digital marketplace, VIOOH, granting advertisers access to premium OOH inventory in participating markets.