JCDecaux and VIOOH Launch Programmatic Digital Out-of-Home in Brazil
JCDecaux and VIOOH have launched their programmatic digital out-of-home (DOOH) offering in Brazil, starting in São Paulo. The new service allows brands to execute more targeted and measurable advertising campaigns.
Outdoor advertising company JCDecaux and digital out-of-home platform VIOOH have launched their programmatic DOOH offering in Brazil. The service was initially rolled out in São Paulo, the largest economy in Latin America.
The new offering enables JCDecaux to provide clients with programmatically bought advertising campaigns on its digital screens. This allows brands to run data-driven, targeted campaigns and utilize their media budgets more effectively. VIOOH's platform grants access to JCDecaux's digital street furniture inventory in São Paulo.
The first programmatic campaign was operated by advertiser InfinitePay via Yahoo's platform. JCDecaux plans to expand programmatic availability to street furniture in Rio de Janeiro, as well as metro and airport inventory in São Paulo in the future.
VIOOH has partnered with JCDecaux for four years and is now present in 17 countries. This expansion reinforces JCDecaux's position in Brazil, where digital revenue already accounted for 51% of the company's total revenue in 2021.