JCDecaux awarded advertising contract for Changi Airport Singapore
JCDecaux has been awarded the advertising contract for Singapore's Changi Airport. The seven-year contract, effective January 1, 2011, includes the introduction of new digital screen networks.
Outdoor advertising company JCDecaux announced it has secured a seven-year advertising contract for Singapore Changi Airport, effective January 1, 2011. The contract follows a competitive tender process.
Changi Airport is one of the busiest international airports globally, handling 37.2 million passengers in 2009 and consistently receiving awards, including World's Best Airport in 2010 by Skytrax.
Under the agreement, JCDecaux will develop new advertising sites in Terminal 1, 2, and 3 departure halls. This includes a network of 70-inch LCD digital screens, with plans to add six large-format LED digital screens in arrival plazas and totem backlights by 2012.
The contract reinforces JCDecaux's position in airport advertising across Asia, adding to its existing portfolio in major hubs like Hong Kong, Shanghai, and Beijing.