JCDecaux Connects 100% of DOOH Inventory to Programmatic Buying in 9 Latin American Markets
JCDecaux has integrated its entire digital out-of-home (DOOH) inventory into programmatic buying across nine Latin American markets. This expansion allows brands and agencies to plan, buy, and optimize campaigns automatically for greater efficiency.
JCDecaux has announced that 100% of its digital out-of-home (DOOH) advertising inventory is now connected to programmatic buying platforms across nine Latin American markets. The markets include Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador, and Paraguay.
This move enables brands and their agencies to plan, purchase, and optimize advertising campaigns automatically across JCDecaux's digital network in the region. The company's digital inventory in these countries comprises over 4,600 screens, generating an estimated 8.2 billion impressions monthly. This scale aims to help brands build reach and frequency efficiently.
The programmatic DOOH offering allows for campaigns to be adapted based on audience data and specific objectives, increasing ad relevance and media efficiency. It also simplifies the integration of DOOH into existing digital media planning and trading workflows, providing transparency and metrics comparable to other digital channels.
JCDecaux's programmatic inventory is accessible through VIOOH, its global Supply-Side Platform (SSP), which integrates with over 50 Demand-Side Platforms (DSPs). This initiative reinforces JCDecaux's strategy to digitize its outdoor advertising offerings and enhance its position as a provider of data-driven advertising solutions in Latin America.