JCDecaux enters strategic partnership with Startup Flow
Outdoor advertising company JCDecaux has announced a strategic partnership with French startup Startup Flow. The collaboration aims to enhance JCDecaux's open innovation efforts through an internal platform.
JCDecaux, the number one outdoor advertising company worldwide, announced on September 12, 2017, a strategic partnership with French startup Startup Flow. Startup Flow specializes in facilitating innovation flow within large corporate groups.
JCDecaux is launching an internal, collaborative platform in conjunction with Startup Flow to manage, qualify, and share information about startups within the group. This new tool is intended to accelerate JCDecaux's open innovation program and enable the collection of performance indicators for project monitoring. The platform will also connect employees driving change within the organization.
The company stated that the partnership reinforces JCDecaux's commitment to speeding up its transformation process and placing open innovation at the core of its growth strategy. The aim is to foster and deploy innovations and partnerships in all countries where JCDecaux operates.
Albert Asséraf, JCDecaux’s Executive Vice-President of Strategy, Data and New Usage, highlighted the richness of the French startup ecosystem and the understanding startup entrepreneurs have of large companies' innovation needs. He noted the partnership with Startup Flow supports the drive to strengthen relationships with French and international startups. Startup Flow co-founders Gaëtan Bolloré and Ghislain de Juvigny commented on JCDecaux's swift decision-making, seeing it as proof of confidence in their solution.