JCDecaux Expands Programmatic DOOH Media Globally
JCDecaux has launched its global programmatic Digital Out-of-Home (pDOOH) media solution, extending coverage to street, transport, and retail environments worldwide.
Advertising company JCDecaux has announced the global expansion of its programmatic Digital Out-of-Home (pDOOH) media solution. Following an initial launch for airports in 2024, the offering now encompasses street furniture, transport hubs, and retail locations, enabling worldwide campaign deployment.
The pDOOH solution provides advertisers with a single point of contact for executing targeted campaigns across JCDecaux's network of over 30,000 digital screens in more than 35 markets. Campaigns can be activated instantly and in real-time, offering a data-driven and measurable approach.
This initiative is part of JCDecaux's AdTech suite and is accessible exclusively through VIOOH Supply-Side Platform (SSP). It can be activated via integrated Demand-Side Platforms (DSPs), aiming to simplify global campaign management.
JCDecaux stated that this expansion reinforces its role in AdTech for the Out-of-Home industry, facilitating data-driven storytelling on a global scale. The company highlighted the growing adoption of programmatic buying within the digital out-of-home sector.