JCDecaux highlights out-of-home advertising strategies at Cannes Lions 2025
JCDecaux hosted a series of industry discussions at Cannes Lions 2025, focusing on the evolution of out-of-home advertising and digital media integration.
During the Cannes Lions 2025 festival, JCDecaux, alongside partners VIOOH and Displayce, hosted "The Avenue," an event space dedicated to the role of out-of-home (OOH) media. The program featured 13 conferences addressing creative quality, programmatic strategies, and the integration of digital OOH with social media channels.
Industry experts, including representatives from Ipsos and Ogilvy, presented data and insights on media performance. Notably, System1 presented research suggesting that high-quality creative content in OOH campaigns can significantly enhance commercial impact. Discussions centered on how OOH remains a vital medium for brand visibility and consumer attention in public spaces.
Alban Duron, Marketing Director at JCDecaux, highlighted the importance of empathy and connection in advertising. The festival, which attracted over 12,000 participants this year, serves as an annual benchmark for trends in the global advertising and communications sector.