JCDecaux highlights September's most creative outdoor campaigns
Outdoor advertising company JCDecaux has released a review of September's top creative campaigns. The featured initiatives utilized live models, interactive technology, and sensory elements.
JCDecaux, a global leader in outdoor advertising, has highlighted some of the most creative campaigns from September. The selected campaigns focused on engaging audiences through playful and entertaining executions.
The French retail brand KIABI transformed bus shelters in Toulouse, Marseille, and Metz into interactive dressing rooms for its Autumn/Winter collection. For four days, live models showcased the latest fashion, allowing passers-by to interact by pressing a button to "like" their chosen outfits, which generated social media engagement.
In Australia, a charity campaign called "The Big Aussie Barbie" utilized street furniture with a special build, including a contactless payment system and a responsive scent activation, to encourage donations for the Prostate Cancer Foundation of Australia.
In Shanghai, China, a campaign for Whaley, a sponsor of the "Sing! China" talent show, turned a section of the East Nanjing Road metro station into an interactive music wall. This seven-meter panel featured illustrations that came to life with music and animations when touched, with QR codes linking to more information about their Youth Music Program.