JCDecaux Launches Global Programmatic DOOH Media Solution
Out-of-home advertising company JCDecaux has rolled out its global programmatic digital out-of-home (pDOOH) solution. The platform enables campaign activation across more than 30,000 digital screens in over 35 markets worldwide.
JCDecaux SE, a global leader in out-of-home advertising, has deployed its programmatic digital out-of-home (pDOOH) solution on a worldwide scale. Building on a successful 2024 launch in airports, the company is now extending this capability to urban, transport, and retail environments.
The pDOOH media solution allows brands to connect with audiences across JCDecaux's global network, which comprises over 30,000 digital screens. It provides advertisers with a single point of contact for executing targeted, dynamic, and data-driven campaigns in real-time across more than 35 markets.
Integrated into JCDecaux's AdTech suite, the solution is accessible exclusively via VIOOH, the company's programmatic supply-side platform (SSP). Campaigns can be activated through Displayce and over 55 other demand-side platforms (DSPs).
This launch reinforces JCDecaux's position in AdTech for outdoor advertising. The company aims to simplify data-driven storytelling through a unified global digital infrastructure, reflecting the growing adoption of programmatic buying in the DOOH sector.