JCDecaux Launches Global Programmatic DOOH Offer for Airports

OUTDOOR ADVERTISING COMPANY JCDecaux has announced the launch of its first global programmatic digital-out-of-home (DOOH) offer specifically for airports. This new solution allows brands and advertising agencies to execute targeted, dynamic, and contextual advertising campaigns across JCDecaux's programmatic-enabled airport network.

The offer provides advertisers with access to over 3,000 screens, reaching more than 70 million monthly passengers. Campaigns can be managed through more than 30 demand-side platforms (DSPs) and are already available via services like Displayce. Initially, the network covers 15 of the busiest airports globally, including major hubs in North America, Europe, and Asia-Pacific such as Dallas-Fort Worth, London Heathrow, and Hong Kong.

JCDecaux states that this offering provides advertisers with unprecedented access to sought-after audiences in premium environments, while ensuring transparency and a safe delivery environment for campaigns. The programmatic approach aims to engage target audiences at critical touchpoints during their travel journey, with relevant messaging at the right place and time.

Further enhancements to the platform are planned, including airport data targeting capabilities in the coming months. JCDecaux, with decades of experience in outdoor advertising, aims to solidify its industry position through this move towards more accessible, flexible, and impactful advertising solutions.