JCDecaux Shares Audience Insights on Out-of-Home Advertising
Out-of-home advertising company JCDecaux is sharing international data on audience behavior and advertising effectiveness within the media mix.
JCDecaux has released insights into audience behavior and the effectiveness of out-of-home (OOH) advertising within the media mix. The company collects and disseminates international data from over 80 markets.
The reporting stems from global and local initiatives aimed at demonstrating accountability and effectiveness in OOH advertising. JCDecaux utilizes OOH measurement methods developed in collaboration with international partners.
The company provides clients and partners with access to unique tools and resources designed to improve targeting and campaign performance. This includes airport audience analytics and bespoke research for analyzing international campaigns.
Their offerings encompass international research projects, live audience panels, and tailored research services. Additionally, JCDecaux provides tools like Creaction for optimizing ad creatives and SmartCONTENT for data-driven digital placement.
Recent studies indicate that advertising in airport environments enhances a brand's perceived value and prestige compared to other advertising settings.