JCDecaux Showcases Urban Innovations at VivaTech
JCDecaux presented its latest urban innovations and digital out-of-home advertising technologies at the VivaTech trade fair in Paris. The event also highlighted the company's startup support program and collaborations.
JCDecaux participated in the VivaTech trade fair in Paris from June 11 to 14, 2025, showcasing its newest innovations for urban environments. The company presented new street furniture solutions that blend technology with environmental considerations.
A key feature was a green column, a type of street furniture currently being tested in Paris, designed to promote urban biodiversity. This initiative aims to create connections between the city's green spaces by utilizing the network of street furniture, incorporating plants and birdhouses to support ecological continuity.
The event also emphasized new possibilities in digital out-of-home (DOOH) advertising. JCDecaux displayed a large high-definition screen featuring interactive and immersive 3D content. Prototypes of transparent, holographic, and flexible screens were also on exhibit.
Additionally, JCDecaux hosted the Nurture Startup Challenge, recognizing five startups for their innovations in health and nutrition. The winners will receive digital out-of-home advertising campaigns in their respective countries. The company also presented the Vision 4 Rescue project, which leverages street furniture for enhanced emergency and rescue services.