JCDecaux to manage advertising displays during Centre Pompidou renovation
JCDecaux has been appointed to deploy large-scale advertising and art installations at Paris's Centre Pompidou during its multi-year renovation.
JCDecaux’s specialized unit, JCDecaux Artvertising, will manage the visual branding and artistic installations at the Centre Pompidou throughout its upcoming renovation. The initiative is designed to generate funding for the restoration of the historic landmark, which is expected to remain closed for extensive work until 2030.
The project aims to transform the construction site into an interactive media platform situated between the Marais and Les Halles districts. By integrating advertising with artistic displays, the company plans to maintain the building’s urban influence and engagement with the public during the closure.
Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, stated that the project is intended to marry economic value with cultural outreach. The firm expects the installation to serve as a high-impact space for brands while supporting the institution’s ongoing restoration requirements.