JD.com intensifies 11.11 sale with kitchen appliance offers
E-commerce platform JD.com begins a new phase of its 11.11 sales event on October 20th at 8 PM. The campaign is highlighting deals on small kitchen appliances, featuring a Haier microwave for 178 yuan.
Chinese e-commerce giant JD.com (京东) is launching a new phase of its 11.11 sales event on October 20th at 8 PM. This phase will focus on small kitchen appliances, with the company signaling competitive pricing and promotions.
The sales event includes opportunities for customers to claim "11.11 red envelopes" worth up to 26,888 yuan, available for daily draws. Additionally, the small kitchen appliance section will feature "50% off limited time" deals and a "no fear of price comparison" zone.
Notable offers include the Haier HW-M20J1W microwave, priced at 178 yuan. Midea rice cookers are available with 50 yuan coupons, bringing the price down to 409 yuan for PLUS members after trade-in of an old appliance. Customers who share their purchase reviews can receive a 100 yuan e-card, effectively reducing the cost to 309 yuan.
These promotions are part of JD.com's strategy to drive sales ahead of the major Singles' Day shopping festival on November 11th. The company aims to attract consumers with significant discounts across various product categories.