JD.com to Launch 2024 "11.11" Shopping Event on October 12

JD.com, a major Chinese e-commerce platform, announced that its 2024 "11.11" (Singles' Day) shopping festival will officially begin on October 12. The event's opening day will feature the "Moonless Night Gala," starting at 8:00 PM local time.

The "11.11" campaign will include a series of promotional events such as "Super Seconds Sale Day," "Super Live Day," and "Super Subsidy Day." Notably, JD.com is introducing a new "Super Service Day" this year, aimed at highlighting its customer service offerings.

This year's launch date is three days later than in 2023, when the "11.11" event commenced on October 9. Promotional mechanics are expected to feature "Official Direct Price Drop," "Cross-store Full Reduction," and "Low Price Hot Sale" initiatives.

Singles' Day, observed annually on November 11, has evolved into one of China's largest online shopping events, with e-commerce companies rolling out significant discounts and promotions to attract consumers during this period.